01
Budget is spread too widely
Several treatment campaigns can divide a modest budget before the clinic has learned which message, page and enquiry route are workable.
Starter Engine
Start with one treatment, one campaign and one clear route to new enquiries before scaling.
Starter Engine is the controlled 90-day entry route for a new, cautious or smaller clinic: one priority treatment, one Google Ads campaign, one focused landing-page route, basic tracking and OS Essentials.
Direct answer
What is Starter Engine?
Starter Engine is the controlled 90-day entry route for a new, cautious or smaller clinic: one priority treatment, one Google Ads campaign, one focused landing-page route, basic tracking and OS Essentials.
Best fit
Who is this for?
A new clinic or solo practitioner that needs one controlled campaign focus
A clinic that wants to test one treatment before broadening activity
A clinic with a defined ad budget but no suitable campaign landing page
A team that can answer and follow up enquiries consistently
A clinic not yet ready for the full Clinic Growth Engine scope
A cautious owner who wants a defined first campaign before committing to broader delivery
The problem
What gets in the way?
02
The landing page is generic
Sending treatment searches to a broad homepage can weaken message continuity and make enquiry quality harder to interpret.
03
Tracking stops at clicks
Without agreed conversion events and enquiry visibility where available, campaign decisions can rely on traffic rather than meaningful actions.
04
There is no review point
Activity continues without a clear moment to review account signals, page behaviour, enquiry handling and the next package decision.
Why this exists
Solve the decision problem before adding activity.
Starter Engine creates a deliberately narrow learning environment. One treatment focus keeps search intent, ad messaging, landing-page content, budget and enquiry handling aligned closely enough to review. It is an entry campaign, not a smaller version of unlimited managed marketing.
Example scenario
A new clinic has one priority treatment
The owner wants a controlled route into paid search without funding multi-treatment delivery from day one.
Example scenario
An established clinic wants to test a new focus
The clinic needs a treatment-specific page, campaign setup and agreed measurement before deciding whether to expand.
Example scenario
Existing ads use a weak destination
Traffic reaches a generic page that does not answer treatment-specific questions or create a clear enquiry route.
Example scenario
The clinic needs a defined upgrade decision
A 90-day review provides a practical point to assess whether a wider Growth Partner or Clinic Growth Engine scope is justified.
Package scope
What is included?
A defined scope, clear review cadence and visibility appropriate to this package level.
ClinicGrower OS Essentials
One priority treatment campaign
Google Ads campaign setup and management
Keyword research and ad copy for the agreed treatment
One campaign landing page or adaptation of one suitable page
Basic conversion tracking
Form enquiry tracking where technically possible
Call tracking setup where agreed and technically possible
Basic Google Business Profile tidy-up
Monthly campaign report and review call
90-day performance review
Controlled ad spend plan
Working limits
What are the package limits?
- One clinic location
- One agreed priority treatment
- One campaign landing page or page adaptation
- Recommended ad spend is paid separately
- Tracking depends on consent, platforms and technical access
- The clinic handles and converts all enquiries
Outside scope
What is not included?
- Full SEO campaign
- Full website rebuild
- Multi-treatment growth plan
- Meta Ads unless separately scoped
- Receptionist, call-centre or sales-team cover
- Complex CRM implementation
- Unlimited creative or landing-page production
- Fixed rankings, lead volume, bookings, revenue or ROI
Client responsibility
The clinic remains responsible for approving treatment claims and creative, funding ad spend, supplying access and accurate information, answering enquiries, booking consultations and maintaining compliant patient communication.
Ongoing delivery
What happens after setup?
More than campaign setup
The package connects the ad campaign to one landing-page route, OS Essentials and an agreed measurement plan.
A controlled learning scope
One treatment keeps budget, message, page and enquiry feedback close enough to review without spreading delivery across many services.
A practical operating rhythm
Monthly reporting and review connect campaign activity with clinic feedback and known attribution limits.
A route into the wider ladder
The 90-day review creates a clear decision point for Growth Partner or Clinic Growth Engine when broader support is justified.
Delivery
How does it work?
- STEP 1
Days 1 to 15 · focus and setup
Agree the treatment focus, access, budget context, tracking review and campaign or landing-page plan.
- STEP 2
Days 16 to 30 · build and launch
Prepare the focused account structure, ad messaging and one landing-page destination, then launch when approvals and access are ready.
- STEP 3
Days 31 to 60 · review early signals
Review search terms, delivery, page actions and available enquiry context, then improve within the agreed one-treatment scope.
- STEP 4
Days 61 to 90 · optimise and decide
Continue optimisation, document tracking limits, report what is visible and decide whether to continue, fix or move up the ladder.
Measurement
What do we review?
Search terms and treatment intent
Campaign delivery and spend
Landing-page actions
Form enquiries where connected
Call visibility where enabled
Enquiry quality context supplied by the clinic
Booked consultations where connected
Known attribution and tracking gaps
Growth ladder
Where does this fit?
Next step
Growth Diagnostic
Builds the visibility baseline before campaign delivery.
Next step
Lead Concierge
Addresses response and follow-up visibility when current enquiries are leaking.
Current package
Starter Engine
Runs one focused treatment campaign and landing-page route.
Next step
Growth Partner
Supports two treatment focuses, OS Pro and local growth activity at £1,695 + VAT/month plus ad spend.
Next step
Clinic Growth Engine
Adds broader Google Ads, SEO, GBP, CRO and managed treatment growth.
Buying questions
Common objections, answered directly
Why only one treatment?
Concentration makes the relationship between search intent, message, page, budget and enquiry handling easier to review before expanding.
Why not send ads to our homepage?
A suitable homepage may be adapted, but treatment searches usually need clearer treatment-specific context, trust information and an obvious next step.
What if our team cannot respond quickly?
That handling constraint should be addressed before or alongside campaign activity; Lead Concierge may be the more relevant first step.
Why not start with the full Growth Engine?
Clinics ready for broader managed delivery can do so. Starter Engine exists for a narrower budget, one-treatment learning goal or lower initial scope.
Questions
Frequently asked questions
Who is Starter Engine for?
Starter Engine is for a clinic that wants to focus budget and learning on one agreed treatment before moving into broader managed growth.
Is it only software?
No. It includes OS Essentials, a focused Google Ads campaign, one landing page or page adaptation, basic tracking, Google Business Profile tidy-up, reporting and a 90-day review.
What does one-treatment focus mean?
The campaign, search intent, page messaging and measurement are centred on one agreed treatment. Other treatments and service lines are outside the package unless separately scoped.
How much ad spend is expected?
Recommended ad spend is £500 to £1,000 per month, paid separately by the clinic to the ad platform unless otherwise agreed. The appropriate amount depends on treatment, location and available account data.
Does it include a full website rebuild?
No. It includes one dedicated campaign landing page or adaptation of one suitable existing page. A full rebuild is quoted separately.
Does Starter Engine include SEO?
It does not include a full SEO campaign. Broader organic growth, treatment content and technical SEO sit in Clinic Growth Engine or a separately agreed scope.
Does it guarantee enquiries?
No. Performance varies by clinic, treatment, location, competition, budget, tracking setup, landing-page quality and enquiry follow-up process.
What happens at the 90-day review?
ClinicGrower reviews the available campaign, landing-page and enquiry signals, documents tracking limits and recommends whether to continue, adjust the focus or move into broader managed growth.
Can Starter Engine use an existing Google Ads account?
Yes. ClinicGrower can review an existing account and decide whether the focused treatment campaign should be rebuilt, reorganised or adapted within scope.
Can I add another treatment later?
Yes, after the focused route has been reviewed. Growth Partner supports two treatment focuses and local growth support, while Clinic Growth Engine is the broader managed route.
What to do next
Choose one treatment, connect the route and review the evidence.
Start with the Clinic Growth Score so the campaign focus, page readiness, tracking and enquiry-handling constraints can be considered before setup.
ClinicGrower does not guarantee rankings, lead volume, booked consultations, treatment sales, revenue or ROI. Results vary by treatment, location, competition, budget, tracking, page quality and clinic follow-up.