Treatment visibility and enquiry measurement for Dr. Tanja Phillips.
A case-specific view of visibility and enquiry measurement work delivered through targeted Google Ads, SEO and a conversion-optimised website.
Patient acquisition visibility
Lead volume reporting
Cost per lead visibility
Local treatment visibility
Strong clinical reputation, weak digital presence.
Dr. Tanja Phillips is one of the UK's leading laser specialists with an exceptional clinical reputation. However, her clinic was struggling to translate that expertise into consistent online enquiries.
The clinic relied heavily on word-of-mouth referrals and had no structured digital marketing strategy. Competitors were dominating Google for key treatment searches in her area, and potential patients couldn't find her clinic online.
Without a conversion-optimised website, targeted advertising, or local SEO presence, the clinic was invisible to the hundreds of patients searching for laser treatments every month.
A complete digital growth system.
We implemented the full Clinic Growth Engine, a three-phase approach designed to attract, convert and retain high-value patients.
Google Ads Strategy
We built treatment-specific campaigns targeting high-intent laser treatment keywords. Each campaign had dedicated landing pages, negative keyword lists, and geo-targeting to reach patients in the clinic's catchment area.
SEO Overhaul
Complete technical SEO audit and fix. We optimised the Google Business Profile, built local citations, created treatment-specific content pages, and implemented a link-building strategy to boost domain authority.
Conversion-Optimised Website
We redesigned the clinic's website with conversion at the core, clear CTAs, trust signals (before/after galleries, testimonials), treatment pages optimised for both patients and search engines, and integrated booking functionality.
Tracking & Attribution
Full conversion tracking setup including call tracking, form submissions, and booking completions. Real-time dashboard showing exactly which campaigns and keywords drive bookings.
Campaign-specific visibility and reporting improvements.
The engagement focused on making treatment enquiries and campaign performance easier to review:
Patient acquisition visibility, from word-of-mouth reliance to a clearer digital pipeline
Patient lead reporting through Google Ads and organic search
Average cost per lead visibility in this case study
Local search visibility reviewed across agreed treatment themes
Case study figures are examples from specific clinics or growth scenarios, not guarantees. Results vary by location, treatment mix, budget, competition, tracking setup, website conversion rate and enquiry follow-up process.
“They are generating a significant number of new leads week on week for the clinic. ClinicGrower has transformed how we attract new patients. I wouldn't hesitate to recommend them to any clinic looking to grow.”
Dr. Tanja Phillips
Leading Laser Specialist
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