Paid-search and enquiry measurement work for MediSkin.
How we rebuilt MediSkin's entire Google Ads strategy around treatment intent, landing pages, enquiry follow-up and clearer performance visibility.
PPC performance visibility
Return-on-ad-spend reporting
Enquiry follow-up
Specific outcome
Wasting budget on poorly targeted campaigns.
MediSkin was running Google Ads in-house but wasting significant budget on poorly targeted campaigns with low conversion rates. The clinic owner, Victoria Parsons, knew digital marketing was essential but couldn't get the return she needed.
Key issues included broad keyword targeting attracting bargain hunters rather than high-value patients, sending all traffic to the homepage instead of treatment-specific landing pages, and no conversion tracking to measure which campaigns actually drove bookings.
The result was a growing frustration with digital marketing and a cost per acquisition that made paid advertising feel like a losing investment.
Rebuilt from scratch. Every detail optimised.
We audited MediSkin's existing campaigns, identified the core issues, and rebuilt their entire PPC strategy from the ground up.
Campaign Restructure
We rebuilt every campaign with treatment-specific ad groups, high-intent keywords, and extensive negative keyword lists. Each treatment (Botox, fillers, skin treatments) got its own dedicated campaign with tailored messaging.
Treatment-Specific Landing Pages
Instead of sending traffic to the homepage, we created dedicated landing pages for each treatment. Each page was designed with a single goal: get the patient to book a consultation. Clear headlines, trust signals, before/after galleries, and prominent CTAs.
CRM & Fast Follow-Up
We implemented automated lead response, every enquiry received a fast SMS and email follow-up workflow. This improved lead-to-booking conversion through automated follow-up, as patients often book with whoever responds first.
Full Conversion Tracking
We set up comprehensive tracking for phone calls, form submissions, and booking completions. For the first time, Victoria could see exactly which keywords and ads were driving real bookings, not just clicks.
A clearer paid-search and follow-up picture.
The engagement created clearer signals for reviewing the campaign and follow-up route:
PPC performance reviewed after moving to treatment-specific advertising
Return-on-ad-spend visibility where campaign and booking data could be connected
Improved lead-to-booking conversion through automated instant follow-up
Reduced cost per acquisition compared with previous in-house campaigns
Case study figures are examples from specific clinics or growth scenarios, not guarantees. Results vary by location, treatment mix, budget, competition, tracking setup, website conversion rate and enquiry follow-up process.
“ClinicGrower doubled our patient bookings in 3 months. Their understanding of the aesthetics sector is unmatched, they know exactly how patients think and search. The ROI has been exceptional.”
Victoria Parsons
Owner, MediSkin Aesthetics
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